Broadcast Package, 2D Animation, Logo Design, Graphic Design
Olympic Rebrand 2026
So what about this project?
The Olympics are the most watched and lucrative television event. They have a global, multilingual audience of all ages. Branding the Olympics broadcast (TV, online, mobile) and designing all of the diverse applications it requires is one of the most challenging and widest-reaching motion design projects you could tackle.
This project involved creating a branding package based on the 2026 Winter Olympics in Milano Cortina, Italy.
MILANO CORTINA 2026 WINTER OLYMPICS
MILANO CORTINA 2026 WINTER OLYMPICS
The direction for this brand package is based on combining the Olympic Rings and the year 2026 into a singular logo. It's also based on the circle motif that is common in many of Milan’s iconic buildings. By using the circle motif as the base of the logo, other logos, such as the Peacock and the Olympic Ringlings, can easily be incorporated into the rest of the package.
COLORS
The colors were based off of the Olympic Ring’s original colors, with some tweaks in order to avoid the pure black in the color palette.
Frost
#0F81C5
Wreath
#00A64F
Dedication
#594060
Spirit
#EAC331
Motivated
#EE364F
NAVIGATION
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NAVIGATION •
This section involves all things broadcast (lower thirds, logos, endpages, etc.)
PROMO PACKAGE
PROMO PACKAGE
This section involves all things broadcast (lower thirds, logos, endpages, etc.)
OFF-AIR
MOBILE / WEB INTERFACE
